TITLE: RECYCLED PAPER AND PAPERBOARD SUBJECT COUNTRY(IES): MEXICO POST OF ORIGIN: MEXICO CITY SERIES: INDUSTRY SECTOR ANALYSIS (ISA) ITA INDUSTRY CODE: PAP DATE OF REPORT (YYMMDD): 970701 DELETION DATE (YYMMDD): 000701 AUTHOR: JESUS GONZALEZ APPROVING OFFICER: KEVIN BRENNAN OFFICER'S TITLE: MINISTER COUNSELOR/COMMERCIAL AFFAIRS NUMBER OF PAGES: 21 INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND U.S. DEPARTMENT OF STATE, 1997. ALL RIGHTS RESERVED OUTSIDE OF THE UNITED STATES SUMMARY This industry sector analysis includes the market for secondary fibers from recycled paper or paperboard. The harmonized codes covered in this study are detailed in Table V. The Mexican paper industry is highly dependent on secondary fibers; therefore, Mexico offers a good market for U.S. recycled paper and paperboard, especially kraft paper, paperboard and corrugated paperboard. The Mexican import market for all pulp and paper was US $492.134 million in 1996, it is expected to reach US $512.725 million in 1997 and keep growing at 5 percent over the following two years. The U.S. is the largest foreign supplier of pulp and recycled paper and paperboard to the Mexican market. In 1996, the U.S. exported pulp and recycled paper and paperboard to Mexico worth US $490.276 million, accounting for 96.4 percent of the Mexican import market. Imports from the U.S. are expected to grow by 4.3 percent in 1997 and keep growing at 5 percent annually over the following two years. The Mexican economy is recovering from the 1995 recession with rising exports that consume large amounts of packaging materials. This sector consumes more than 50 percent of the total paper manufactured. An inadequate forest industry has caused Mexican paper producers to be highly dependent on the U.S. supply of secondary fibers. Although the government recently amended the Mexican Forest Law to improve the use of the forests by providing subsidies and know-how to commercialize these resources, the market for U.S. recycled paper and paperboard will remain steady and without significant competition by third-country suppliers. A. MARKET HIGHLIGHTS & BEST PROSPECTS Market Profile The Mexican land tenure system, the predominance of hardwood forests and typically mountainous geography have caused the Mexican paper industry to be very dependent on secondary fiber. On average, Mexican-made paper and paperboard contains 79 percent secondary fiber and only 21 percent virgin cellulose. In Mexico, 67 plants process cellulose and/or produce paper; seven plants process cellulose and produce paper, three plants process only cellulose and 57 plants produce only paper. According to official government sources, the apparent overall consumption of paper was 3,304.5 Metric Tons in 1995. In 1996, this consumption volume grew by 13 percent. In the first quarter of 1997, the Mexican paper sector increased production value by 8.8 percent as compared to the first quarter of 1996. Volume increased by 2.4 percent in the same period. This growth is closely tied to the increase in Mexican exports that demand large amounts of paper and paperboard packaging. Consumer paper goods, however, are still in recession. The leading paper company, Kimberly Clark de Mexico, reported that the sales value for the first quarter of 1997 dropped 23 percent and 14 percent in volume. This drop is attributed to the significant loss in the purchasing power of average Mexican consumers. In 1996, the estimated value of the Mexican market for recycled paper was US $1.207 billion; in 1997, US $1.283 billion. Estimated average annual growth for the following two years is 7 percent. Imports supply 40 percent of the total value of the Mexican market for recycled paper and paperboard. The shortage and low quality of domestic pulp (containing sugar cane bagasse or other similar fibers) have increased Mexico's demand for imported pulp and secondary fiber. Statistical Data Table I Recycled Paper Market in Mexico (US $ MILLIONS) 1996 1997/e 1998/f EAAG IMPORT MARKET 492.134 512.725 559.337 5% LOCAL PRODUCTION1/ 717.622 772.754 813.927 EXPORTS 2.185 2.116 2.201 TOTAL MARKET 1,207.571 1,283.363 1,371.063 7% IMPORTS FROM U.S. 490.276 511.782 558.307 5% MP/USD MP/USD MP/USD EXCHANGE RATES2/ 6.000 7.700 8.3000 EAAG = Estimated Average Annual Growth next two years. 1/ Estimated figures based on market trends, statistical research and interviews with local manufacturers/ distributors. 2/ MP = Mexican Pesos: As of January 1, 1993 the last three digits in Mexican currency were eliminated; on January 1, 1996 the word "New" was dropped. e/ Estimated f/ Forecast Table II Paper and Pulp Import Market Share (% / US $ MILLIONS) COUNTRY 1994 1996 UNITED SATES 99.6% 525.038 99.6% 490.276 GUATEMALA 0.4% 2.150 0.3% 1.561 CANADA 0.0% 0.017 0.1% 0.275 Source: Official Mexican Import/Export figures, SECOFI (Secretar a de Comercio y Fomento Industrial - Secretariat of Commerce and Industrial Promotion). Receptivity score (1-5): 5, extremely receptive 5 = extremely receptive (80 -100 %) 4 = very receptive (60 - 79 %) 3 = fairly receptive (40 - 59 %) 2 = somewhat receptive (20 - 39 %) 1 = not receptive ( 0 - 19 %) Best Sales Prospects 4707.10.01 Recycled pulp from raw kraft paper or paperboard or from corrugated paper or paperboard. 4707.30.01 Recycled pulp from paper or paperboard obtained from mechanical pulp. 4707.90.99 Other waste paper to be recycled. B. COMPETITIVE ANALYSIS Domestic Production The value of the Mexican domestic production of recycled paper and paperboard in 1996 was estimated to be US $717.622 million. The leading manufacturer of paperboard in Mexico is Smurfit Carton y Papel. Kimberly Clark leads the printing and writing sector, as well as consumer paper products. KC strengthened its position after merging with the Mexican subsidiary of Scott Paper, Crisoba. COPAMEX and PIPSA are among the largest Mexican paper and paperboard companies. Sixty seven plants produce paper and process cellulose throughout the country: Seven plants process pulp and produce paper: 1 Chihuahua 1 Durango 1 Jalisco 1 Michoacan 1 Oaxaca 2 Veracruz Three plants process cellulose: 1 Durango 1 State of Mexico 1 San Luis Potosi Fifty seven plants produce paper: 1 Baja California Norte 1 Chihuahua 1 Coahuila 6 Mexico City 2 Guanajuato 3 Jalisco 21 State of Mexico 1 Michoacan 1 Morelos 5 Nuevo Leon 2 Puebla 2 Queretaro 4 San Luis Potosi 1 Sonora 3 Tlaxcala 3 Veracruz The key factors affecting the Mexican paper industry and making it more dependent on secondary fiber are the lack of sustainable forest development and that the processing plants are located away from cellulose supplies. Regions such as Chihuahua are under-utilized because their installed capacity is larger than the amount of wood available for harvesting, while other regions (Durango and Oaxaca) are only capable of processing 50 percent of their rich timber resources. Third Country Imports Third country imports are not significant. In 1994, Guatemala supplied US $2.15 million worth of recycled paper and paperboard accounting for 0.4 percent of the total Mexican import market. In 1996, Guatemala supplied 0.3 percent of the import market and Canada 0.1 percent. U.S. Market Position The U.S. is by far the largest foreign supplier of recycled paper and paperboard to the Mexican market. The value of U.S. shipments of recycled paper and paperboard were: in 1994, US 525.038 million; in 1995, US $504.582 million; and in 1996, US $490.276 million. Although the value of U.S. imports fell by 3.8 percent in 1996, the U.S. share of the market remained unchanged at 99.6 percent. C. END-USER ANALYSIS The packaging industry is the largest end-user of paper and paperboard. In 1996, the packaging industry consumed 2,085.6 metric tons of paper inputs, 56 percent of the total volume of the market. Additionally, some packaging products may be 100 percent recycled paper and/or paperboard, as most packaging materials do not require the quality of virgin cellulose. Printing and writing end-users consumed 27 percent of the total volume. In this category, the proportion of recycled paper and paperboard may vary depending on the quality required. For obvious reasons, the smaller end-user groups of recycled paper and paperboard are sanitary and specialty papers accounting for 12.5 and 4.5 percent respectively. The specialty paper category includes those applications that call for larger amounts of virgin cellulose. Table IV Overall Paper Consumption by End-user Metric Tons in 1996 Total Apparent Consumption of Paper 3,739.1 Packaging 2,085.6 Boxes 1,480.9 Bags, containers, wrappings 270.7 Paperboard 289.9 Paperboard for edible liquids 44.1 Printing and writing 1,015.8 Other 720.9 Newspapers 294.9 Toilet and tissue 467.0 Specialties 170.7 D. MARKET ACCESS Import Climate NAFTA has either reduced or eliminated import duties for U.S. recycled paper and paperboard. Nonetheless, the price increase in peso terms as a result of the December 1994 devaluation and resulting uncertainty about the economic situation led to a general decrease in the purchase of costly imported equipment and materials. NAFTA provides that standards cannot be used as a disguised barrier to trade. NAFTA ensures national treatment and most-favored-nations treatment: goods or specified services from NAFTA countries are treated no less favorably than similar goods from non-NAFTA countries. Under NAFTA, Mexico, Canada and the United States agreed to implement many uniform customs procedures and regulations. The customs provisions benefit U.S. companies by ensuring predictability and transparency in the importing and exporting process. Small to medium-size companies benefit especially since they often have limited resources to devote to dealing with customs issues. Uniform procedures ensure that exporters who market their product in more than one NAFTA country will not have to adapt to multiple customs regimes. IMPORT DUTIES AND FEES Imports of U.S. recycled paper and paperboard are currently subject to import duties of up to 5 percent under several items described in chapter 47 of the Mexican Harmonized Tariff Schedule. The Import Duty is calculated on the U.S. plant value (invoice) of the product(s) plus the inland U.S. freight charges to the border and any other costs listed separately on the invoice and paid by the importer such as export packing. In addition, a customs processing fee (CPF) of 0.8 percent is assessed on the total of the selling price of the product, inland freight cost, other fees (export packaging), plus duty paid and the customs broker fee, if this service is employed. According to recent modifications in the Mexican custom law, the participation of a customs broker is not obligatory for imports if all legal and technical requirements are met. The participation of a customs broker is suggested when the exporter is not familiar with the Mexican standards and customs processing procedures. A 15 percent Value Added Tax (IVA) is then assessed on the cumulative value consisting of the U.S. plant value (invoice) of the product(s), plus the inland U.S. freight charges, any other costs listed separately on the invoice such as export packing plus the duty. The importer will pay other IVA fees for such services as the inland Mexico freight and warehousing. The IVA is recovered at the point of sale. The following table lists tariffs by harmonized code. The number on the left shows the duty for non-NAFTA products. The number on the right indicates the duty for NAFTA products effective January 1, 1997. The NAFTA codes are as follow: A Duties were fully eliminated on January 1, 1994. B Duties will be removed in five equal stages of 20 percent of the base rate. This reduction began on January 1, 1994 with full duty elimination on January 1, 1998. C Duties will be removed in 10 equal stages of 10 percent of the NAFTA base rate. This reduction began on January 1, 1994, with full duty elimination on January 1, 2003. D Duties had already been eliminated. Table V Recycled Paper and Paperboard Tariff Schedule for 1997 HS CODE ITEM % RATE NAFTA Pulp of fibers from recycled paper or paperboard or from other cellulosic fibers 4706.10.01 Pulp from cotton linter 5/ex A 4706.20.01 Pulp from recycled waste paper 5/ex A 4706.91.01 Other mechanical pulp 5/ex A 4706.92.01 Other chemical pulp 5/ex A 4706.93.01 Other semi-chemical pulp 5/ex A Waste paper or paperboard to be recycled 4707.10.01 From raw kraft paper or paper- board or from corrugated paper or paperboard 0/ex D 4707.30.01 From paper or paperboard obtained from mechanical pulp (i.e. news- papers or similar printings) 0/ex D 4707.90.99 Any other not elsewhere described including waste 0/ex D HS codes are mostly standard, but a few U.S. and Mexican codes are different. Further information may be obtained from the various District Offices of the U.S. Department of Commerce. The Amerifax system: 1-800-USA-TRADE (1-800-872-8723) provides information on Mexico and the NAFTA, including information on making the NAFTA Rules of Origin Determination and on the Mexican tariff schedules. NOM SPECIFICATIONS: Recycled paper and paperboard are not subject to specific Mexican mandatory standards. Labeling standards are not applicable for products imported in bulk. For further details on Mexican Standards, please contact Henry Opperman, Standards Officer at the US Embassy, tel: (011-52-5) 211-0042. Certificate of Origin Products qualifying as North American under NAFTA must use the NAFTA Certificate of Origin to receive NAFTA treatment. This may be issued by the exporter or broker and does not have to be validated or formalized. NAFTA rules of origin ensure that NAFTA tariff benefits accrue only to U.S., Canadian and Mexican goods rather than to goods produced outside the region. Only North American products, as defined by the rules of origin, are eligible for preferential tariff treatment. The office of NAFTA assists U.S. exporters to take advantage of trade opportunities in Canadian and Mexican markets within the framework of the North American Free Trade Agreement (NAFTA). Trade specialists provide business counseling on Mexico, NAFTA regulation, investment opportunities, and in-country contact information on the NAFTA Certificate of Origin, rules of origin by product, industry specific business opportunities and updates, financing information, and other helpful "how-to" guides on exporting to Canada and Mexico. Contact the NAFTA staff at: Tel: (202) 482-0305 Flashfax: 1-800-USA-TRADE (1-800-872-8723) Internet: http://www.itaiep.doc.gov Distribution/Business Practices The Mexican market for recycled paper and paperboard employs many of the same sales, distribution and marketing techniques used in the United States. These are increasing under NAFTA. When developing a market entry strategy for Mexico, American exporters should consider that small retailers and family-owned businesses dominate the market. Sale of secondary fiber is usually made directly to paper mills. The purchasing party will commonly require samples. The usual terms for cash sales are 50 percent in advance and the balance on delivery. Manufacturers of paper sell to distributors and wholesalers. Wholesalers sell to retailers and major end-users. Retailers sell directly to the general public. Mark-ups vary between 5 to 10 percent. Stores such as Office Depot and Office Max --recent arrivals in Mexico-- have greatly influenced the paper and stationary retail market. Traditional retailers have broadened their stock of paper supplies, especially imported products. Manufacturers commonly employ sales representatives that visit distributors. Distributors usually advertise in specialized magazines. Retailers advertise in newspapers, radio and T.V. In the past five years, trade shows on graphic arts, printing and publicity have become very popular in Mexico and are an excellent means of exposure to potential customers. The use of catalogs, brochures and product samples with text in Spanish is particularly useful. Some paper products have a seasonal sales cycle. For example, notebooks and textbooks are sold extensively in August and September when the school year starts. These kinds of seasonal sales are significant in Mexico, considering that about 35 percent of the population is under 15 years old. Financing Public sector Public institutions do not buy through credit, either from banks or manufacturers. They always use irrevocable letters of credit both for domestic and for foreign suppliers. Normally, when a public institution publishes a bid for materials or equipment, it is because it has the funds to pay. If some kind of soft loan or credit line is to be offered to public institutions, it must be negotiated at the highest level. In public institutions, all purchases must be through bids, which are advertised in the Official Gazette and in a national newspaper. Proposals must be submitted in two parts, the technical and the financial, presented in separated envelopes. The institution selects the best price from all bids which meet the technical specifications, that is, there is a technical "hurdle" procedure in which price will not overcome technical deficiencies and will not be considered as justified by higher than necessary technical specifications. Private sector Private companies may use cash, letters of credit or financing programs for their purchases, depending on funding availability and convenience. They usually ask for several quotations and select the best offer. Expensive and scarce credit is forcing many companies to give greater weight to financing when acquiring imported products. A brand name supported by financing programs may have an advantage over others of the same quality. Interest rates for business soared in response to the devaluation, partly because the government needs to attract foreign capital and partly because the banks are facing liquidity problems. Given the tightness in Mexican credit markets in 1997, financing may make or break sales opportunities. Mexican companies use mainly commercial bank financing for their business operations. An irrevocable letter of credit is commonly used when dealing with foreign suppliers. Companies selling goods may provide financing to their customers through guarantees issued by the Export-Import Bank of the U.S. (EXIM) to American banks. Firms with frequent sales to Mexican customers may obtain short-term insurance from EXIM or private insurance underwriters to cover open account sales. Trade Promotion Opportunities The Commercial Service of the Department of Commerce offers custom-tailored services that may be requested through the Export Assistance Centers of the U.S. Department of Commerce in the United States. See the government page of your telephone directory for the office nearest you. Potential local sales representatives, distributors, and agents may be identified through the Agent/Distributor Service (ADS). Additionally, U.S. firms interested in obtaining specific market information on their products may order a Customized Market Analysis (CMA), a market research study that provides data on subjects such as market potential, distribution channels, promotional practices, competition, prices, potential import barriers, and potential agents/distributors, customers, and joint venture/licensing partners. The "GOLD KEY" Service provides the U.S. company with a temporary office in Mexico. Our Mexico staff will arrange four to six appointments per day with agents, distributors, representatives, and/or direct customers. These appointments will be supported by arranged interpreting and secretarial services as well as offices, briefings and debriefings. The service is designed to make the most efficient use of a company's time and travel expense by giving the company the benefit of our expertise and contacts in the country. The International Company Profile (ICP) is a service for checking the reputation, reliability, and financial status of a prospective trading partner; the exporter can obtain this information in a confidential report, along with a recommendation from Commercial Officers at the U.S. Embassy as to the suitability of the company as a trading partner. Trade opportunities and government tenders may be obtained through the Commercial Service's Trade Opportunity Program ("TOP"). TOP leads announce sourcing requests from companies wanting to buy specific amounts of specific products in a specific period. They are distributed through the Economic Bulletin Board (EBB) of the U.S. Department of Commerce, the Journal of Commerce, and Commercial Service Export Assistance Centers. Internet: http://www.uscommerce.org.mx The U.S. Department of Commerce has an exhibition facility in Mexico City that is available to U.S. firms wishing to promote their products or services to Mexican representatives or buyers. American firms may do so by participating in the trade exhibitions program of the U.S. Trade Center (USTC) or through privately held exhibitions or seminars organized directly by them or their local representatives. The USTC is organizing several trade exhibitions that might be of interest to U.S. firms. The following trade events are designed to assist U.S. companies in identifying and contacting local potential sales representatives/agents to gain presence in this market. REP-COM 97 December 2-4, 1997 Mexico City Exhibition of U.S. firms seeking Mexican representatives, agents, distributors, and/or licensees in Mexico City. REPRESENTACIONES MONTERREY 98 March 31-April 2, 1998 Monterrey, Nuevo Leon Exhibition of U.S. firms seeking Mexican representatives, agents, distributors, and/or licensees in Monterrey and surroundings. More information on these events may be obtained at: UNITED STATES TRADE CENTER - USTC Mexican address: Liverpool 31 Col. Juarez 06600 Mexico D.F. Tel: (011-52-5) 591-0155 Fax: (011-52-5) 566-1115 U.S. mailing address: P.O. Box 3087 Laredo, TX 78044-3087 Contact: Ms. Raquel Polo, Project Manager Other events in Mexico: MEXIGRAFIKA 98 May 28-30, 1998 CINTERMEX Asociaci n Promotora de Exposiciones, A.C. Monterrey, Nuevo Leon Tel: (011-52-8) 369-6660 Fax: (011-52-8) 369-6465 Major exhibition on graphic arts in northern Mexico. MEXICAN MEDIA LIST U.S. businesses interested in promoting their products and services in Mexico might consider using the Mexican media. Advertising space is usually more expensive in the Mexican media than in the U.S. media. Mexico City has 25 FM and 35 AM Spanish-language radio stations. A directory published by Medios Publicitarios Mexicanos, S.A. de C.V. includes radio and TV stations in Mexico with their addresses and telephone numbers (see contact list). In addition, Mexico City has two television networks with seven channels, all in Spanish. More than 300,000 families, hotels, etc. subscribe to Cablevision in Mexico City. A second cable subscription service, Multivision, also has more than 300,000 subscribers and is growing fast. Sales by TV are becoming more popular, offering mostly imported goods from fashionable jewelry to home appliances. Many specialized business magazines are published in Mexico and Mexico City has more than 15 newspapers. The following list of publications is not an endorsement. We recommend that you obtain the assistance of a competent advertising or public relations firm to develop culturally acceptable copy and appropriate media placement. Contexto Grafico (Bimonthly) Diego de Montemayor 218 Nte. 64000 Monterrey, Nuevo Leon Tel: (011-52-8) 342-6380, /-1748 Fax: (011-52-8) 343-3740 Contact: Lic. Janette Ordu a de Burgue o, Marketing Magazine specialized in the Mexican graphic arts industry. Distributed in Mexico City, Monterrey, Guadalajara and other cities in northern Mexico. Business Mexico (Monthly) Carlos Pozos, Advertising The American Chamber of Commerce of Mexico Lucerna 78, Col. Juarez 06600 Mexico, D.F. Tel: (011-52-5) 724-3800 Fax: (011-52-5) 703-2911, /3908 Size 27 by 21 cms. - Circulation 10,000 Contact: Ms. Diane Hamelberg de Hernandez, Editor Published by the American Chamber of Commerce of Mexico. Readers are senior Mexican and American executives in Mexico. Many Mexican companies that do business with U. S. companies are subscribers. Expansi n (Twice monthly) Sinaloa No. 149, 9th. Floor Col. Roma Sur 06700 Mexico, D.F. Tel: (011-52-5) 207-2066 Fax: (011-52-5) 511-6351 Contact: Mr. David E. Estrello, General Director In depth news and analysis on Mexico business, finance, trade, and politics. El Financiero Weekly International Edition 2300 S. Broadway Los Angeles, CA 90007 Tel: (213) 747-7547, (800) 433-4872 Fax: (213) 747-2489 Affiliated with Mexico's financial newspaper El Financiero. The international edition has a circulation of 64,000. Medios Publicitarios Mexicanos, S.A. de C.V. Radio and T.V. Av. Mexico 99-303 Col. Hipodromo Condesa 06170 Mexico, D.F. Tel: (011-52-5) 574-2604, /2858 Fax: (011-52-5) 574-2668 Contact: Jose A. Villamil Duarte, Director This company publishes a directory of advertising media in Mexico which includes almost all magazines, newspapers, and radio and TV chains. The directory is published quarterly and yearly subscriptions are available. Commercial News USA - 10 issues a year Published by: U.S. Department of Commerce Editorial Offices Room 1310, CNUSA Washington D.C. 20230 U.S.A. Tel: (202) 482-4918 Fax: (202) 482-0872 Contact: Laura Braun Hellstern, Editor A publication targeted to worldwide businesses interested in buying from or representing U.S. manufacturers. This publication is distributed in Mexico through the U.S. Embassy and its Consulates. Key Contacts CAMARA NACIONAL DE LAS INDUSTRIAS DE LA CELULOSA Y DEL PAPEL NATIONAL CHAMBER OF THE PULP AND PAPER INDUSTRIES Privada de San Isidro 30 Col. Reforma Social 11650 Mexico D.F. Tel: (011-52-5) 202-8603 Fax: (011-52-5) 202-1349 Contact: Oscar Alcantara Silva, General Director ANDIPAP - ASOCIACION NACIONAL DE DISTRIBUIDORES DE PAPEL, A.C. MEXICAN ASSOCIATION OF PAPER DISTRIBUTORS Av. Rio Churubusco 428 Col del Carmen 04100 Mexico, D.F. Tel: (011-52-5) 659-0875 Fax: (011-52-5) 659-6709 Contact: Mr. Antonio Perez Pedrotti, President ASOCIACI N MEXICANA DE TECNICOS DE LAS INDUSTRIAS DE LA CELULOSA Y DEL PAPEL, A.C. MEXICAN ASSOCIATION OF TECHNICIANS FOR THE PULP AND PAPER INDUSTRIES - ATCP). Lafayette No. 138 Col. Anzures 11590 Mexico, D.F. Tel: (011-52-5) 254-7776, 254-7990, 254-7153 Fax: (011-52-5) 203-8521 Contact: Lic. Jos Antonio Pe a Avila, General Manager. CAMARA NACIONAL DE LA INDUSTRIA FORESTAL NATIONAL CHAMBER OF THE FOREST INDUSTRY L pez Cotilla No. 285- Interior 2 Zona Centro 44100 Guadalajara, Jal. Tel: (3) 613-3168 Fax: (3) 625-1766 Mr. Alejandro Sanchez Rosales, President Mr. Juan Salas Jim nez, General Manager ANIDIGRAF - ASOCIACION NACIONAL DE INDUSTRIALES DE LAS ARTES GRAFICAS, A.C. MEXICAN ASSOCIATION OF THE GRAPHIC ARTS INDUSTRY Av. de las Naciones Num. 1 Piso 19 Ofna. 21 Col. Napoles 03810 Mexico D.F. Tel: (011-52-5) 488-0203 Fax: (011-52-5) 488-0203 Contact: Mr. Timothy Zucal, President CANAGRAF - CAMARA NACIONAL DE LA INDUSTRIA DE ARTES GRAFICAS GRAPHIC ARTS INDUSTRY MEXICAN CHAMBER Av. R o Churubusco 428 Col. Del Carmen Coyoacan 04100 Mexico, D.F. Tel: (011-52-5) 659-1520 Fax: (011-52-5) 554-3545 Contact: C.P. Octavio E. Gonzalez S., General Manager CAMARA NACIONAL DE LA INDUSTRIA EDITORIAL MEXICANA NATIONAL CHAMBER OF THE PUBLISHING INDUSTRY Holanda 13 Col. San Diego Churubusco 04120 Mexico D.F. Tel: (011-52-5) 688-2010, 688-2221 Fax: (011-52-5) 604-4347 Contact: Rafael Serv n Arroyo, General Manager SOCIEDAD DE INDUSTRIALES DE LAS ARTES GRAFICAS, A.C. MEXICAN SOCIETY OF THE GRAPHIC ARTS INDUSTRY Dr. Arce 88 Col. Doctores 06720 Mexico, D.F. Tel: (011-52-5) 578-4350, 578-4604 Fax: (011-52-5) 578-4340 Contact: Lic. Hector Cordero Popoca, President EMBAJADA DE LOS ESTADOS UNIDOS DE AMERICA EMBASSY OF THE UNITED STATES OF AMERICA Commercial Service Paseo de la Reforma No. 305 Col. Cuauhtemoc 06500 Mexico, D.F. Tel: (011-52-5) 211-0042 Fax: (011-52-5) 207-8938 The Commercial Service helps American companies and business people export their products to Mexico. AMERICAN CHAMBER OF COMMERCE OF MEXICO, A.C. Lucerna No. 78 Col. Juarez 06600 Mexico, D.F. Tel: (011-52-5) 724-3800 Fax: (011-52-5) 703-2911, /3908 Contact: Victor Manuel Moncada, International Trade Director (Trade association) This is a non-profit organization interested in helping American companies do business in Mexico. ANIERM - ASOCIACION NACIONAL DE IMPORTADORES Y EXPORTADORES DE LA REPUBLICA MEXICANA NATIONAL ASSOCIATION OF IMPORTERS AND EXPORTERS OF THE MEXICAN REPUBLIC Monterrey No.130 Col. Roma 06700 Mexico, D.F. Tel: (011-52-5) 584-9522, 564-8618 Fax: (011-52-5) 584-5317 CANACINTRA - CAMARA NACIONAL DE LA INDUSTRIA DE LA TRANSFORMACION MANUFACTURING INDUSTRY MEXICAN CHAMBER Av. San Antonio 256 Col. Ampliaci n Napoles 03849 Mexico, D.F. Tel: (011-52-5) 611-6238, 563-3400 Fax: (011-52-5) 761-8691 CAMARA NACIONAL DE COMERCIO, SERVICIOS Y TURISMO DE LA CUIDAD DE MEXICO CHAMBER OF COMMERCE, SERVICES AND TOURISM OF MEXICO CITY Reforma 42 Col. Centro 06048 Mexico D.F. Tel: (011-52-5) 592-2677, 592-2665 Fax: (011-52-5) 705-7412 MEXICAN MANUFACTURERS OF PAPER AND PAPERBOARD CARTONAJES ESTRELLA, S.A. DE C.V. Poniente 122 No. 430 Col. Industrial Vallejo 02300 Mexico, D.F. Tel:(011-52-5)368-0033 Fax:(011-52-5)567-0434 Contact: Mr. Helmut Schiffner Fricke, General Manager and Supply Director CARTONES PONDEROSA, S.A. DE C.V. Paseo de las Palmas 405-103 Col. Lomas de Chapultepec 1100 Mexico, D.F. Tel: (011-52-5)520-3070 Fax: (011-52-5)520-1126 Contact: Mr. Roberto Caballero Pati o, Supply Director CIA. PAPELERA MALDONADO, S.A. Comte No. 44 Col. Anzures 11560 Mexico, D.F. Tel: (011-52-5)203-5588 Fax: (011-52-5)255-3011 Contact: Ing. Mario Gonzalez Quiroga, General Director CORPORACION DE PAPELES MEXICANOS, S.A. DE C.V. Y SUBSIDIARIAS Insurgentes Sur 664-4th. Floor Col. Del Valle 03100 Mexico, D.F. Tel: (011-52-5)682-0155/669-1933 Fax: (011-52-5)669-1933 Contact: Lic. Arturo Diaz Medina, Cellulose and Paper Director CRISOBA INDUSTRIAL, S.A. DE C.V. Manuel Maria Contreras 133 Col. San Rafael 06470 Mexico, D.F. Tel: (011-52-5)326-2200/326-2189 Fax: (011-52-5)326-2262 Contact: Ing. Leon Fertman Karasif, Commercial Director KIMBERLY CLARK DE MEXICO, S.A. DE C.V. Jose Luis Lagrange 103, 3rd. Floor Col. Los Morales Polanco 11510 Mexico, D.F. Tel: (011-52-5)282-7300 Fax: (011-52-5)282-7273 Contact: Lic. Alfonso Estrada Berg, Industrial Products Director LORETO Y PE A POBRE, S.A. DE C.V. San Fernando No. 649 Col. Pe a Pobre 14060 Mexico, D.F. Tel: (011-52-5)723-9600/723-9604 Fax: (011-52-5)606-3589 Contact: Ing. Alejandro Diaz Alatriste MEXICANA DE PAPEL PERIODICO, S.A. DE C.V. Poniente 140 No. 840 Col. Industrial Vallejo 23000 Mexico, D.F. Tel: (011-52-5)567-8460/567-2511 Fax: (011-52-5)567-9584 Contact: Lic. Jose Baltazar Vargas, Finance and Administrative General Manager PONDERCEL, S.A. DE C.V. Lafayette No. 61 Col. Anzures 11590 Mexico, D.F. Tel: (011-52-5)545-3414/545-3350 Fax: (011-52-5)531-7656 Contact: Ing. Francisco Cece as, Materials Manager PRODUCTORA DE PAPEL, S.A. DE C.V. FF.CC. Monterrey-Matamoros Km. 7 Col. Lagrange 66490 Nicolas de los Garza, Nuevo Leon Tel: (011-52-83)13-9090 Fax: (011-52-83)13-9332 Contact: C.P. Jose Villegas Guel, Administrative Manager PRODUCTORA NACIONAL DE PAPEL DESTINTADO, S.A. DE C.V. Av. Poniente 140 No. 840 Col. Industrial Vallejo 02300 Mexico, D.F. Tel: (011-52-5)567-2511/587-5555 Fax: (011-52-5)368-2401 Contact: Ing. Higinio Flores Castro, Quality General Manager SMURFIT CARTON Y PAPEL DE MEXICO, S.A. DE C.V. Jaime Balmes 11 Tower D, 7th. Floor Col. Los Morales Polanco 11510 Mexico, D.F. Tel: (011-52-5)729-2300/395-5022 Fax: (011-52-5)395-5700 Contact: Mr. Carlos Sacal Hadid, Fibre Mill and Supply Vice-President SONOCO DE MEXICO, S.A. DE C.V. Km 15.5 Carr. Mexico-Laredo Santa Clara 55540 Ecatepec de Morelos, Edo. de Mexico Tel: (011-52-5)569-3288/569-3232 Fax: (011-52-5)569-0249 Contact: Ing. Mariano Escalante Flores, Paper Division Director UNIPAK, S.A. DE C.V. Suderman 222 Col. Polanco 11560 Mexico, D.F. Tel: (011-52-5)255-0377/255-0585 Fax: (011-52-5)203-2084 Contact: Ing. Luis A. Elizondo Leal, General Sub-Manager PARTIAL LIST OF PAPER AND PAPERBOARD DISTRIBUTORS DISTRIBUIDORES DE PAPELES INDUSTRIALES, S.A. DE C.V. Bolivar 778 Col. Alamos 03400 Mexico, D.F. Tel: (011-52-5) 579-5302, /-5321, /-5981 Fax: (011-52-5) 579-3561 Contact: Arq. Fernando Garcia Gutierrez, General Manager GRUPO POCHTECA, S.A. DE C.V. Centeno 90 Col. Granjas Esmeralda 09810 Mexico, D.F. Tel: (011-52-5) 697-3016 Fax: (011-52-5) 582-3954 Contact: Lic. Eugenio Manzano Alba, General Manager PAPELES VERMAR, S.A. DE C.V. Jaime Torres Bodet 56 Col. Sta. Maria la Ribera 06400 Mexico, D.F. Tel: (011-52-5) 547-1862, /-2162, /-2041 Fax: (011-52-5) 541-3756 Contact: Lic. Armando Vertiz, General Manager PICSA INTERNACIONAL, S.A. DE C.V. San Jeronimo 18 Col. Centro 06080 Mexico, D.F. Tel: (011-52-5) 709-3439, /-3773, /-3072 Fax: (011-52-5) 709-4049 Contact: Lic. Carlos L. Gonzalez, General Manager REPRESENTACIONES Y ASESORIAS GRAFICAS, S.A. DE C.V. Azafran 565 Col. Granjas Mexico 08400 Mexico, D.F. Tel: (011-52-5) 649-1251, /-5196, /-1191, /-8617 Fax: (011-52-5) 657-0137, 649-1191 Contact: Lic. Sergio Carbajal Labrada, General Manager UNISOURCE DISTRIBUIDORA, S.A. DE C.V. Montes Urales 760 Col. Lomas de Chapultepec 11000 Mexico, D.F. Tel: (011-52-5) 202-4433 Fax: (011-52-5) 202-8687 Contact: Mr. Donald R. Smallwood, Regional Manager ISA Customer Satisfaction Survey U.S. Department of Commerce * International Trade Administration* The Commercial Service ----------------------------------------------------------------- The U.S. Department of Commerce would appreciate input from U.S. businesses that have used this ISA report in conducting export market research. Please take a few moments to complete the attached survey and fax it to 202/482-0973, mail it to QAS, Rm. 2002, U.S. Department of Commerce, Washington, D.C. 20230, or Email: Internet[Opfer@doc.gov]. ----------------------------------------------------------------- * * * About Our Service * * * 1. Country covered by report: _______________________________ Commerce domestic office that assisted you (if applicable): ________________________________________________________ 2. How did you find out about the ISA service? __Direct mail __Recommended by another firm __Recommended by Commerce staff __Trade press __State/private newsletter __Department of Commerce newsletter __Other (specify): _______________________________ 3. Please indicate the extent to which your objectives were satisfied: 1-Very satisfied 2-Satisfied 3-Neither satisfied nor dissatisfied 4-Dissatisfied 5-Very dissatisfied 6-Not applicable __Overall objectives __Accuracy of information __Completeness of information __Clarity of information __Relevance of information __Delivery when promised __Follow-up by Commerce representative 4. 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