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EXPANDING THE CUSTOMER BASE AND FINDING NEW MARKETS FOR PRODUCTS USING WBE.NET & THE INTERNET
International Trade Association Helps Small to Mid-size Companies Maximize Their Business Potential By Expanding Into the Global Marketplace
One of the first things entrepreneurs and small to mid-size business owners want to know about is how to use the power of the Internet to expand their customer base, locate new markets for their products and maximize their business profit potential.
The reality is, there are only a few million potential clients close to home, but over 5.5 billion customers in the global marketplace who are looking to buy products and services from America. Only the companies with the resources to break into the export market will be the ones who will survive a domestic market slow-down and the ones who will thrive in the long-run, according to business experts like Roosevelt Roby, Chairman and CEO of the World Business Exchange Network, an international trade association and business service located on the Internet at http://www.wbe.net.
"So many countries in the world just aren't equipped to manufacture or maintain machinery to produce the items they need in their day-to-day lives and they rely on the exports of other countries to sustain them," states Roby. "They specifically look to the United States as the leader in nearly every industry and are willing to pay top dollar to purchase the things we take for granted."
Mr. Roby, who served as a consultant to the United States Department of Commerce, a mentor and advisor to the late Commerce Secretary Ron Brown, and who is a distinguished leader of the International Trade Subcommittee of the Los Angeles Mayor's Office, is credited for opening the doors of international trade to home-based entrepreneurs and small to mid-sized business owners. But seizing the vast opportunities in the global marketplace can only happen when business owners take the first step forward.
"In most cases, growing companies just don't know how to break into the export market or aren't aware of the enormous amount of financial and business resources that are available to aid them in their business prosperity," states Roby. "For most, expanding into foreign markets seems too daunting a task."
To help bridge that gap and make international trade more accessible, the WBE.Net was established in 1987 and today draws over 450,000 hits on its website each month. The membership service, which includes both novice and veteran business owners, is backed by partnership agreements with the United States Department of Commerce, the United Nations, and countries all over the world. It has an enormous database of buyers and sellers, trading partners and trade research information designed to provide the most current and valuable global business resources and data. Most importantly, the service offers full training, coaching and mentoring and 24-hour, toll-free assistance to help members examine their industry and identify the most viable markets for their products or services.
Randy Woodard is one small business owner whose company's profits skyrocketed after going global. "I expanded my small garment trim business into a million dollar company by locating major suppliers from Mexico and Hong Kong I located on WBE.Net." Like others who've taken that cross-boarder or overseas leap, it's an accomplishment he believes he could never have achieved by just thinking locally.
The vast WBE.Net database contains the names and contact information of thousands of companies outside the United States who are looking to buy a broad array of products and services. The trade leads come from numerous government and business sources and are updated on a daily basis.
A query of the trade opportunities by a keyword-search produces an instant list
of trade leads. Some leads are bid requests generated by government agencies looking
to draw capable parties to fulfill specific needs. Most foreign companies seek responses from numerous suppliers, basing their decision to buy on either the price of the merchandise or often on the business relationship that is cultivated over time.
WBE.Net also provides a networking tool to locate trading partners, with contact information on nearly 100,000 middlemen, import/export agents and distributors that can assist both foreign and domestic businesses in finding or marketing their products. "The success of a business venture increases dramatically by cultivating business relationships with partners who can help your business grow," states Roby.
Another useful tool is the trade research section of the WBE.Net Trading Bloc. It can be tapped for market research studies, trade statistics and information on the supply and demand of a specific country or market. The trade research reports offer valuable insight into the buying habits of selected groups of people in different areas of the world. The reports often uncover detailed information leading to a better understanding of circumstances which might positively or adversely affect a potential trade deal.
The WBE.Net also makes export trade easier by providing direct links to many other useful resources related to international business such as publications and handbooks that offer background information, protocols, traditions and business practices of particular countries. Up-to-date travel advisories can be consulted before embarking on a trade mission abroad, especially to those countries that have the potential for unrest. For those seeking counsel, answers to legal questions are provided by international trade law experts.
"Armed with the knowledge of a target country's needs, the businessperson will have an enormous edge over the competition in developing the most effective global marketing strategy," states Roby.
In addition to providing the tools, contacts and resources to expand businesses globally, the World Business Exchange Network also provides a 'turn key' training and resource program that helps home-based entrepreneurs jump-start a business as the import/export agent who structures money-making deals between buyers and sellers.
"Our goal is to provide the absolute best entrepreneurial training, business coaching and import/export resources that will bring our members success in the fast-growing, most profitable business in the global marketplace," adds Roby.
The World Business Exchange Network can be reached at 800-537-7347, or at their corporate headquarters at 5777 W. Century Boulevard, Suite 300, Los Angeles, CA 90045.
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